The freestyle movement was full swing back in 2001 and companies were already using the stars in their ads. Check out this one from Sidi boots for their Force boot featuring Yamaha Freestyle athlete Trevor Vines in action. Cool note about the bike in the image. It shows a large Sobe sponsorship on his full panel Slater Skins. While Sobe is no longer involved in motocross, Slater Skins is a sponsor of the Blue Buffalo Yamaha team in the supercross and outdoor motocross series.